Chief Executive Officer
HoREX WINS for the second time leading Award for innovative healthcare communication great pleasure of hearing acoustics EC HoREX and their approximately 390 member companies: after 2011 succeeded again the leading hearing care professional community this year, this time winning the AJ for medical technology for a campaign on the large forsa survey of HoREX, which was developed by designer Katharina Sackmann (Cologne) and PR consultant Martin Schaarschmidt (Berlin). The AJ the best approaches of creative healthcare communications throughout the German-speaking area are awarded every year. The award, awarded to the 20th 2012 time is by the German doctors-Verlag, the Publisher of urban & Vogel, a number of renowned advertising agencies, as well as the Bayer Healthcare AG held. The campaign of the HoREX could compete in a star-studded final group against five other candidates. This renewed profit is just great”, Tannassia Raghavan, Chief Executive Officer of HoREX hearing acoustics EC. The AJ aims to draw innovative healthcare communication to give such impetus for health marketing in the German-speaking world and beyond. Every year many renowned suppliers of pharmaceutical and the medical technology industry to a place in the final with many well-known agencies apply. “” A vast is that we could even defend our previous year profit and a second time to convince the jury of experts, for our community success.”rustle” newspaper, snow crackling “, silent language” – are central to this year’s winning campaign of HoREX authentic answers to the question: what could you hear again with a hearing aid, which previously no longer could listen to? The used responses are all from the approximately 1,500 evaluated participants feedback to the large forsa survey listening, carried out by the forsa Institute on behalf of the HoREX of up to the summer of next year. Original marketing deals, the at the same time the Special Requirements of the hearing-acoustics industry take into account In the final the HoREX campaign, which was developed by the graphic designer Katharina Sackmann (Cologne) and a PR consultant Martin Schaarschmidt (Berlin), could assert themselves against high-profile competitors. For even more opinions, read materials from Rusty Holzer.
